About

Our Company

Pioneering a New Path in Life Insurance

Aasure redefines the landscape of life insurance in Hong Kong. With our strategic investors, FANHUA Inc. and Asia Insurance Co., Ltd., we are able to embody a fusion of deep industry expertise and technological innovation, by bringing the strength of FANHUA's digital technologies in the insurance industry with Asia Insurance's long-standing presence and understanding of the Hong Kong market, providing you with life insurance solutions that fit your needs.

Our Vision

We envision a future where life insurance is not just a necessity but a strategic component in long-term financial planning for every individual. Our goal is to make life insurance accessible, understandable, and adaptable to the changing needs of our clients.

Our Mission

We are committed to complying with the highest ethical business standards, providing long-term and high-quality financial service to our business partners and customers, proactively adhering to regulatory requirements, and embedding a robust culture of compliance.

Our Edge

Local Expertise

With the deep market knowledge, we bring a nuanced understanding of the needs of our clients

Global Reach

Our joint ventures are strategically positioned to expand our presence, at the same time connecting clients to a world of comprehensive insurance solutions

Technology-Driven

Leading IT solutions infrastructure for life insurance distribution, we are poised to transform the brokerage market in Hong Kong

Shareholders

Asia Insurance

Asia Insurance Co., Ltd., established in 1959, is one of the leading general insurers in Hong Kong and Macau. Asia Insurance take pride in providing tailored and flexible solutions with a focus on coverage and care.  

With extensive network of distinguished partnership and successful joint ventures, Asia Insurance have developed a global reach and business presence. With a strong presence in Hong Kong and Macau, we also distribute products and services via our branches in other countries.  

Known for our financial strength – strong capitalization, high liquidity and a Standard & Poor’s “A” rating for the Insurer Financial Strength Ratings and Issuer Credit Ratings, we are trusted by our long-term business partners.

FanHua Inc.

Fanhua Inc. was founded in Guangzhou in 1998 and was listed on the NASDAQ in 2007 (stock code: FANH). It has developed into a well-known third-party intelligent financial service platform in China, dedicated to creating a supportive and collaborative environment, offering comprehensive solutions that integrate technology, products, services, operations, capital, and professional support to individual agents and sales organizations. Leveraging advanced technology, artificial intelligence and data-driven insights, Fanhua Inc. is transforming the way financial services are provided, driving enterprises’ transformation and growth while empowering industry development.  

As a comprehensive financial service provider, Fanhua Inc. has established a leading sales and service network in China. Through strategic partnerships and comprehensive integration, it connects customers with a wide range of financial institutions, investment opportunities and service providers. The extensive network provides coverage for 400 million middle-class families with full life cycle insurance protection, wealth management solutions, and value-added services, ensuring customers receive personalised solutions and a wide range of financial opportunities.